CMT Ident

CMT is not just about cowboy boots and rhinestones. This approach illustrates the sounds often heard in the country in a soothing, relaxing way. The overall outcome is one that expresses the beauty of nature, something that can bring people that do not normally watch CMT closer to the brand. This piece is not an actual commercial work. Sound design by Allie Reitz

experimental styleframes
The concept for this piece took a lot of whittling down from different narrative ideas. The one I settled on was about bottle shooting - and each jar or can would represent different "country" sounds that weren't musical sounds but sounds from nature. The idea became quite long for a network ident, so I trimmed away to get to a resounding moment that would contain the core idea. The ending resulted in a piece that didn't say everything it was about, but still held onto it's deeper meaning.
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